Anti-Spam Policy

SMSRay is a product of Lacspace Corporation Pvt. Ltd. ("Lacspace", "we", "us" or "our"), a company registered in India (CIN U46511DL2025PTC079972, RoC-Delhi) and registered in Nepal (Reg. No. 377566/82/83, PAN 622468837).

SMSRay has zero tolerance for spam. Every message sent through the Service must be one the recipient has agreed to receive or reasonably expects. This Anti-Spam Policy forms part of our Terms of Service and Acceptable Use Policy.

• You must have the recipient's permission, or another lawful basis, before you send them a message.
• Consent must be given by the person who owns the number, freely and for the kind of messages you send. A number given for order updates is not consent to marketing.
• Bought, rented, shared, scraped or generated number lists never count as consent.
• Consent does not transfer between businesses or brands, even within the same group, unless the recipient was clearly told.
• Keep a record of when, where and how each person gave consent, and produce it if we or a regulator ask.

Transactional messages are triggered by something the recipient did or by an existing relationship: verification codes, sign-in alerts, payment receipts, order and delivery updates, appointment reminders and account notices. They must not contain marketing.

Promotional messages advertise or promote a product, service, offer or event. They require clear, opt-in consent for promotional messages specifically, and must include a way to opt out.

SMSRay is built for OTP, transactional and two-way messaging. Bulk campaigns are not part of the Service today. Lacspace may restrict a workspace to particular message types, and you must not describe a message as transactional to avoid the rules for promotional ones.

Every message must make it clear who it is from, for example by starting with your business or app name. OTP messages sent through our OTP endpoint are branded with your app name automatically.

Messages must not be misleading about the sender, the purpose of the message or what happens when the recipient replies or follows a link.

Recipients must be able to stop receiving messages from you easily and at no cost to them.

SMSRay will add automatic STOP handling soon. Until it is available, opt-outs are not processed automatically by SMSRay, and you are responsible for recording and honouring every opt-out request yourself, including requests made by replying to your messages, which you receive as inbound messages and webhooks.

Act on opt-out requests promptly, and do not send further messages, other than a single confirmation where appropriate, once someone has opted out.

Send messages at reasonable times for the recipient and at a frequency they would expect. Avoid sending non-urgent messages late at night or early in the morning.

Do not send repeated or duplicate messages. Use idempotency keys when retrying API requests so a recipient never gets the same message twice.

You must comply with all laws, regulations and directives that apply to your messages, including requirements issued by the Nepal Telecommunications Authority and other authorities in Nepal, consumer protection, privacy and electronic transactions laws, and sector rules that apply to your business (for example in banking, finance, health or education).

Where the law where you or the recipient are located sets stricter rules than this Policy, the stricter rules apply.

We investigate complaints and unusual sending patterns. Breaches of this Policy may lead to messages being blocked, keys being disabled or a workspace being suspended or closed, as described in our Acceptable Use Policy.

To report spam sent through SMSRay, email abuse@lacspace.com with the sending number, date, time and message text.